Transforming Traditional Irish Businesses for the Digital Age
Expert consultation on e-commerce setup, digital marketing strategies, and cloud migration, tailored specifically for family-owned Irish businesses navigating the digital landscape.
Strategic Digital Advisory Services
We provide expert consultation to help your family business navigate the digital landscape while preserving your unique traditions and values.
E-commerce Advisory
Transform your traditional business with a strategic online presence, without losing the personal touch that makes you special.
- Comprehensive digital readiness assessment
- Platform selection guidance tailored to your specific needs
- Vendor evaluation and negotiation support
- Launch readiness checklist and strategic timeline
Hands-off implementation: We provide strategic guidance, detailed recommendations, and implementation plans—leaving you in control of execution with clear direction.
What you'll receive:
Strategic e-commerce roadmap, platform comparison report, vendor shortlist, training guidelines, performance measurement framework
Duration: 4-6 weeks
Format: Initial onsite assessment, remote workshops, executive summary
Digital Marketing Strategies
Connect with your local community and expand your reach with targeted digital marketing strategies that honor your business heritage.
- Comprehensive audit of current marketing channels
- Local SEO strategy optimized for Irish family businesses
- Social media strategy planning and content framework
- KPI setting and measurement playbook
Advisory focus: We develop your strategy and provide guidelines—not implementation. You maintain control of your brand voice and messaging.
What you'll receive:
Digital marketing assessment report, local SEO blueprint, content strategy framework, analytics setup guidance, ROI measurement plan
Duration: 3-5 weeks
Format: Marketing workshop series, channel strategy documents, performance framework
Cloud Migration Advisory
Modernize your operations while maintaining business continuity with strategic guidance on cloud adoption tailored for family businesses.
- Assessment of legacy systems and processes
- Migration readiness evaluation and gap analysis
- Cost/benefit analysis with ROI projections
- Vendor selection guidance and security framework
Consultative approach: We provide the migration strategy and vendor recommendations—not the technical implementation. Your trusted IT partners handle execution with our strategic framework.
What you'll receive:
Cloud readiness assessment, migration roadmap, security & compliance checklist, vendor comparison matrix, staff training plan
Duration: 4-8 weeks
Format: Systems audit, strategy workshops, executive briefings
Why Choose Simplyplatonic
Understanding the Unique Challenges of Irish Family Businesses
Traditional Irish family businesses face distinctive challenges when embracing digital transformation. Our approach is built on a deep understanding of these unique characteristics:
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Multi-generational Decision Making
We facilitate productive conversations between family members across generations, bridging traditional values with digital innovation.
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Seasonal Business Patterns
Our strategies account for the seasonal rhythms of Irish businesses, ensuring digital initiatives align with your natural business cycles.
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Limited Internal IT Expertise
We translate technical concepts into clear business language, empowering decision-makers without overwhelming them with jargon.
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Importance of Local Trust
Our strategies preserve and enhance the local relationships and community trust that your business has built over generations.
Our advisory approach is specifically adapted to these challenges through structured workshops, step-by-step guidance, awareness of available government grants, and respect for your business heritage.
Our Advisory Methodology
A transparent, structured approach to guiding your digital transformation journey—without hands-on implementation.
Discovery
We begin by deeply understanding your business heritage, current operations, challenges, and goals through structured interviews and assessments.
Deliverables:
- Comprehensive business assessment report
- Digital readiness evaluation
- Stakeholder alignment document
Strategy
Based on discovery insights, we develop a tailored digital strategy that respects your business values while creating new growth opportunities.
Deliverables:
- Digital transformation strategy document
- Opportunity prioritization matrix
- Resource requirement assessment
Roadmap
We create a detailed implementation roadmap with clear milestones, resource requirements, and vendor recommendations for your team or partners.
Deliverables:
- Phased implementation roadmap
- Vendor evaluation and selection guide
- Budget framework and ROI projections
Training & Handover
We equip your team with the knowledge, frameworks, and decision-making tools needed to confidently execute the digital transformation plan.
Deliverables:
- Executive and staff training workshops
- Implementation playbooks
- Decision framework documents
Follow-up Reviews
We conduct scheduled check-ins to review progress, address emerging challenges, and refine strategies as your digital journey evolves.
Deliverables:
- Progress assessment reports
- Strategy refinement recommendations
- Ongoing advisory support
Note: Throughout our methodology, we focus exclusively on advisory services. We don't provide hands-on implementation, coding, or technical execution—this remains with your team or chosen technical partners. Our role is to guide, educate, and equip you with the strategic framework for success.
Our Advisory Programs
Structured approaches to digital transformation, tailored for traditional Irish businesses at different stages of digital maturity.
E-commerce Launch Accelerator
A comprehensive advisory program to help traditional retailers establish an effective online sales presence while maintaining their unique character and service quality.
Learn moreLocal Digital Marketing Blueprint
Strategic guidance to help family businesses leverage digital channels to strengthen local connections and expand regional awareness without losing personal touch.
Learn moreCloud Migration Roadmap
A structured advisory program to guide traditional businesses through the process of modernizing their operations with cloud technologies.
Learn moreMulti-generational Digital Adoption
Specialized workshops designed to bridge generational perspectives on digital transformation within family businesses.
Learn moreDigital Grants Navigation
Expert guidance on identifying and securing government funding for digital transformation initiatives available to Irish businesses.
Learn moreTypical Engagement Scenarios
Real-world situations where our advisory services have helped traditional Irish businesses embrace digital transformation.
Family Bakery Expanding Online
Situation:
A third-generation family bakery with strong local reputation seeking to offer online ordering while maintaining product quality and personal service.
Advisory Solution:
E-commerce strategy focusing on local delivery, click-and-collect, and preserving the artisanal brand story online. Selection guidance for platforms supporting perishable products and local fulfillment.
Outcome Direction:
Strategic roadmap for phased e-commerce implementation, preserving quality control while expanding reach to new customers and providing convenience to existing ones.
Rural Retailer Enhancing Local Marketing
Situation:
An established rural retailer struggling to maintain visibility as shopping habits change, wanting to strengthen connections with the local community.
Advisory Solution:
Local digital marketing strategy focusing on Google My Business optimization, targeted social media engagement, and community-focused content creation framework.
Outcome Direction:
Enhanced local visibility, strengthened community connections, and increased foot traffic through strategic digital presence while maintaining authentic local character.
Small Manufacturer Modernizing Operations
Situation:
A family-owned manufacturing business using legacy systems for inventory, accounting, and customer management, facing efficiency challenges.
Advisory Solution:
Cloud migration assessment and roadmap for transitioning key business functions to integrated cloud solutions with minimal disruption to operations.
Outcome Direction:
Streamlined operations, reduced manual processes, improved data visibility, and enhanced ability to scale while preserving the quality craftsmanship at the heart of the business.
Traditional Restaurant Adding Digital Channels
Situation:
A well-established family restaurant wanting to add online ordering and delivery options without compromising food quality or overwhelming kitchen operations.
Advisory Solution:
Digital channel strategy including platform selection guidance, menu optimization for delivery, kitchen workflow recommendations, and integration planning with existing systems.
Outcome Direction:
New revenue streams through optimized digital channels while maintaining food quality and managing operational capacity effectively.
Agricultural Business Building Direct Relationships
Situation:
A family farm seeking to develop direct relationships with consumers and reduce dependency on wholesalers through digital channels.
Advisory Solution:
Direct-to-consumer strategy including e-commerce platform selection, subscription model development, digital storytelling framework, and fulfillment logistics planning.
Outcome Direction:
Diversified revenue streams, stronger customer relationships, improved margins, and enhanced brand storytelling while maintaining agricultural authenticity.
Strategic Deliverables
Tangible, actionable outputs you'll receive through our advisory relationship.
Digital Strategy Brief
Comprehensive yet accessible document outlining your digital transformation strategy, business objectives, recommended approaches, and implementation considerations.
Vendor Selection Matrix
Customized evaluation framework for selecting technology vendors and platforms, with weighted criteria specific to your business needs and objectives.
Implementation Roadmap
Detailed phased approach to digital transformation with clear milestones, dependencies, resource requirements, and timeline considerations.
Readiness Checklists
Comprehensive preparation lists for various digital initiatives (e-commerce launch, cloud migration, etc.) ensuring all critical elements are addressed.
Training Materials
Custom-developed training decks, reference guides, and decision frameworks to empower your team throughout the digital transformation journey.
Performance Measurement Framework
Tailored metrics, KPIs, and measurement approaches to track the success of your digital initiatives and guide ongoing optimization.
All deliverables are customized to your specific business context, with clear, actionable guidance that bridges strategic vision and practical implementation. Our focus is providing you with the tools and knowledge to successfully execute your digital transformation—not doing the implementation for you.
Executive Announcement
New Advisory Program for Agricultural Family Businesses
Simplyplatonic is proud to announce the launch of our specialized digital transformation program for Irish agricultural family businesses. This program addresses the unique challenges faced by farms, producers, and rural businesses seeking to leverage digital channels while preserving generations of agricultural heritage.
The program includes specialized modules on direct-to-consumer strategies, supply chain digitization, sustainability reporting, and agricultural grants navigation.
Start Your Digital Transformation Journey
Contact us to discuss how we can help your traditional business thrive in the digital age while preserving your unique heritage and values.
